More Sales, More Profits – Not so Fast

new-perspectives

Each and every day I hear “if I only had more sales I’d have more profits…”
While not in disagreement with this notion it is not necessarily the pathway to enhanced profits.

Our company assists many clients with marketing, media strategy, and new and better promotions. This is all great but there is other ways to “get more profits”.

Utilizing Current Expense Categories

I’ve suggested to our client base to take a harder look at their expense categories utilizing “new and different perspectives”. My motivation for delivering this message is after watching several clients increase their bottom line significantly (up to 25%) without sales not going up.

So how did they do it?

I’ve watched and assisted several companies enhance their bottom line.

The following is a list of what they have done: Continue reading

Employee Retention & Productivity

staff-performance

Improving the Results of your Staff

I continually am reminded about three items from my clients:

  • How difficult it is to obtain good employees
  • How to keep your team
  • How to keep them performing at a high level

How to be More Efficient with your Staff and Achieve Desired Results

Many operators have worked at keeping their key people growing right along with them. I’ve come up with what I believe the MAGIC is for retention and productivity. Continue reading

Knowing the Highlights of Your Brand

enhance-brand-img

Do you know what people like the most from your restaurant?
Can you become “famous” for these items and make them the “highlight” of your Brand?

Step 1. Tabulate
Go the reviews on the internet to see what the reviewers like the most. You can see this data at the top of the review page before the actual reviews. List 3-4 categories to see which the reviewers’ favorites are. Continue reading

Minimum Wage Increase Benefits

minimum-wage-benefits

Minimum Wage Increase Benefits?

How some of the successful establishments in restaurant industry are benefiting from the increase in the minimum wage?

Factually you are going to need to pass this increase along to the guest. Most operators are fearful that if they add more pricing/charges to the guest check you have the potentiality of losing guests. Continue reading

Combating Minimum Wages 2017

“Restaurant start-ups, Restaurant turn-arounds, and Profit-improvement”

minimum-wage-2017

WAYS TO SURVIVE & COMBAT THE MINIMUM WAGE HIKE

It is upon us as we speak. We can grumble about it and get angry, but at the end of the day it is going to happen.

What can we do as operators to “overcome and benefit” from this? Continue reading

Hiring & Employing for Today in Seattle and the Eastside

The theme of my dissertation is an everyday dialogue I am involved in, “there is not very many people out there…let alone good people.” Most of the owners/managers are frustrated because of their situation. “What Should I do? I am lost. Help.”

Here are the things to consider.

Let’s address what you have.
Valuable owners, managers and employees are what turns a restaurant from good to great. Your most important asset is your talented, high-performing employees. Retaining valued employees will definitely impact your success.

How to do this should come naturally. You are in the hospitality business because you care about people. Not only the customers, but more importantly your staff. Continue reading