- We increased liquor sales year over year well into double digits (20%+).
- We took our most popular specialty cocktails and reduced them in price by 25% from $16 to $12
- We developed a colorful fresh sheet highlighting these $12 cocktails
- We met with the team on a daily basis before each shift to discuss the sale of our delicious, eye-catching cocktails
- We measure results daily
- We reward our staff
- While the liquor cost has escalated because all of the drinks are either vodka or rum the escalation is minimal.
- With these increases we have not had any increase in labor hours or dollars.